Shokugan Research Project Team conducts research on the sociocultural phenomenon of Shokugan with a subsidy from the Suntory Foundation. The present article discusses the objectives and methods of our research. Shokugan, has its origins in omake, an ancient method of sales promotion. Omake meant either sales discount or giveaways, accompanying all sorts of goods. Shokugan, which is high quality miniature figure collectables, mainly designed in Japan and produced in China, has become a Japanese cult product and typical of the cosmopolitan lifestyle of a generation nurtured on massmedia and comics.
食玩に関する生活文化学的研究I : 食玩情報の所在および調査方法に関する覚書
P109-117.pdf
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