| アイテムタイプ |
紀要論文 / Departmental Bulletin Paper(1) |
| 公開日 |
2009-06-11 |
| タイトル |
|
|
タイトル |
グループ間におけるブランド意味解釈の構造的考察 |
|
言語 |
ja |
| タイトル |
|
|
タイトル |
Structural Interpretation of a Brand Meaning By Groups |
|
言語 |
en |
| 言語 |
|
|
言語 |
jpn |
| 資源タイプ |
|
|
資源タイプ識別子 |
http://purl.org/coar/resource_type/c_6501 |
|
資源タイプ |
departmental bulletin paper |
| ID登録 |
|
|
ID登録 |
10.14993/00000295 |
|
ID登録タイプ |
JaLC |
| アクセス権 |
|
|
アクセス権 |
open access |
|
アクセス権URI |
http://purl.org/coar/access_right/c_abf2 |
| 著者 |
青木, 暁子
赤岡, 仁之
Akaoka, Hiroyuki
|
| 抄録 |
|
|
内容記述タイプ |
Abstract |
|
内容記述 |
A brand possesses multiple meanings. The nature of interpretation that is given to a brand depends on the perspective from which such a brand is viewed. Consequently, instead of providing a clear content meaning of individual brands, it is important to assess the relationship a brand possesses with respect to a number of related brands through a structural interpretation of brand meaning. In this respect, the following form the objectives of this thesis. 1) By using a framework that considers the structural interpretation of brand meaning (Akaoka, 1995), conduct an examination into whether there exist differences in the structural meaning of brands or not as given by groups. 2) From strategic perspective, identify the important factors that affect the structural meaning of a brand. |
|
言語 |
en |
| 書誌情報 |
ja : 武庫川女子大学紀要. 人文・社会科学編
巻 44,
p. 129-135,
発行日 1997-03-31
|
| 出版者 |
|
|
出版者 |
武庫川女子大学 |
|
言語 |
ja |
| ISSN |
|
|
収録物識別子タイプ |
ISSN |
|
収録物識別子 |
0916-3115 |
| 書誌レコードID |
|
|
収録物識別子タイプ |
NCID |
|
収録物識別子 |
AN10187266 |
P129-135.pdf (595.0 kB)
